Sydney Bicycle Club
Branding/Art Direction
D&AD New Blood Awards
In 1879 a group of people came together to create the "Sydney Bicycle Club", a group of bicycle enthusiasts gathering under a single banner. Bike sharing in Sydney has primarily not been respected or has been ignored but bringing back the Sydney Bicycle Club almost 150 years later aims to bring back that sense of community and pride to bikers in Sydney. No longer is a bike share app just something to jump on when your late to work and can't make the walk from the station, it's an everyday convenience and the best way to get around the busy city.
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